For a record four years in a row, Rolex is the most reputable company in the world. The watchmaker’s partnerships with numerous high-profile personalities from the realm of sports, science, and arts who not only embody the watchmaker’s image of timeless excellence, but also make positive societal contributions, is reflected in stellar Product and corporate responsibility scores.
Rolex is the most reputable company in the world
A brand as timeless as Rolex could seemingly just exist, as it always has, but through its “Every Rolex Tells A Story” campaign, the Swiss watchmaker has made a concerted effort to stay true to its roots in the luxury lifestyle it represents while at the same time appealing to the aspirational masses. By partnering with such brand ambassadors as filmmaker James Cameron, skier Lindsey Vonn, singer Michael Bublé and marine biologist Sylvia Earle, Rolex has paired its celebrated name with more than a few faces, people the world generally thinks well of. Rolex’s unmatched ability to link its products to the enterprise and the emotional trigger it generates as an aspirational brand result in a formidable – and world-leading – reputation.
“Rolex’s reputation is aligned with symbolic spokespeople who become manifestations of the brand and reinforce quality with integrity. They’re successful and making the world a better place.”
Stephen Hahn-Griffiths, chief reputation officer of the Reputation Institute
GLOBAL REPTRAK® 100
In the 2019 Global RepTrak® 100, an annual ranking of public perception toward the world’s top companies, researchers at the Reputation Institute – a leading provider of reputation measurement and management services – surveyed more than 230,000 individuals in 15 countries from January to February 2019. Companies considered typically have revenue in excess of $50 billion, a presence in all surveyed countries and brand familiarity with at least 40% of the general population.
The companies that have been ranked in the Global RepTrak® 100 are the companies that have earned the trust of their customers, employees, and investors across the world. They have built credibility with the people who matter most and while financials are strong – they are perceived as having a greater purpose beyond profit.
“Companies that elevate positive perceptions of the enterprise, prioritize corporate responsibility, leverage strong leadership, are ethical, speak to the corporate brand purpose and engage market influencers, will win.”
Stephen Hahn-Griffiths, Chief Reputation Officer
And this year, Rolex left behind well-known companies such as Lego, The Walt Disney, Adidas, Microsoft, Sony, Canon, Michelin, Netflix, and Bosch.
Reputation Institute is the leading data, analytics, and insights platform powering global companies to build credibility worldwide. They help the world’s largest companies build credibility with the people that matter most to them by delivering data-driven insights about how they are truly perceived. Also, they measure the emotional bond based on a unique algorithm called the RepTrak Pulse. This reputation definition is established by perceptions of Esteem, Admiration, Trust, and overall Feeling.
The proprietary RepTrak model provides a rigorous method by which to calibrate reputation. It is considered by many as the gold standard in reputation mining, measurement, and management. Measuring reputation falls into a category that is far less complete than the income or profits the company achieves, and is a strict list each year compiled by the Reputation Institute analyzed through several important parameters and indicators.
Corporate responsibility and ethics are highlighted this year as the two most important criteria for gaining business reputation.
Rolex, a Swiss watch manufacture headquartered in Geneva, is recognized the world over for its expertise and the quality of its products. Its Oyster and Cellini watches, all certified as Superlative Chronometers for their precision, performance, and reliability, are symbols of excellence, elegance and prestige. A truly integrated and independent manufacturing company, Rolex designs, develops and produces in-house all the essential components of its watches – from the casting of the gold alloys to the machining, crafting, assembly and finishing of the movement, case, dial, and bracelet.
Rolex owes its success and its status to the values inherited from its founder, Hans Wilsdorf, and to the guiding principles that it has continuously promoted: the spirit of enterprise and a visionary outlook, the constant quest for innovation and the passion for perfection.
WE INVITE YOU TO VISIT OUR BOUTIQUE IN ZAGREB, AT FRANE PETRIĆA 7, TO DISCOVER ROLEX COLLECTION.
Mamić boutique in Zagreb is proud to be part of the worldwide network of Official Rolex Retailers, allowed to sell and maintain Rolex watches. We certify the authenticity of your new Rolex and back its five-year international guarantee with necessary skills, technical know-how and special equipment.
Contact us to book an appointment with our dedicated staff, who can help you make the choice that will last a lifetime.