A truly integrated and independent manufacturing company, Rolex designs, develops and produces in-house all the essential components of its watches, from the casting of the gold alloys to the machining, crafting, assembly and finishing of the movement, case, dial and bracelet. Such quality and excellence in art of watchmaking is achieved on only one way – the Rolex way.
“Look in all dictionaries, there is no word for what we do. It’s not ‘tradition’, though our craft is timeless. ‘Limitless’ is too limiting. ‘Enduring’ is not enduring enough. ‘Innovation’ can only begin to describe it. We sculpt, paint and explore. But sculptors and painters we are not. This is the only thing we make. The only thing we will ever make. There is no word for what we do. There’s only a way. The Rolex Way.”
The Rolex Way – Made in Switzerland
Leading brand of the Swiss watch industry, Rolex, headquartered in Geneva, enjoys an unrivalled reputation for quality and expertise the world over. Its Oyster and Cellini watches, all certified as Superlative Chronometers for their precision, performance and reliability, are symbols of excellence, elegance and prestige.
The history of Rolex and Swiss watchmaking are inextricably linked. Founded by Hans Wilsdorf in 1905, the brand pioneered the development of the wristwatch and is at the origin of numerous major watchmaking innovations, such as the Oyster, the first waterproof wristwatch, launched in 1926, and the Perpetual rotor self-winding mechanism invented in 1931. Rolex has registered over 400 patents in the course of its history.
Switzerland is the crucible where Rolex watches are brought to life thanks to the know-how and commitment of more than 6,000 employees at the brand’s four sites, all at the cutting edge of watchmaking technology.
Geneva – Acacias
Rolex world headquarters is home to management, research and development, design, communication activities, sales and after-sales service. It is also where the final assembly of the watches from components delivered by the three other sites and final quality control of the finished watches take place.
Geneva – Plan-les-Ouates
The Plan-les-Ouates site brings together all the development and production activities for watch cases and bracelets, from the casting of the gold and forming of the raw materials to the machining and polishing of finished components. Composed of six wings linked by a central axis, it is the largest of the Rolex sites. It is home for the foundry where Rolex creates the 18 ct gold alloys used for its watches – yellow gold, white gold and Everose gold, an exclusive pink gold alloy developed by Rolex.
The Bienne site is the production facility for the movements of Rolex watches. More than 2,000 people are engaged in the manufacture and assembly of the hundreds of components comprising a Rolex movement. The components, often tiny and of complex geometry, are manufactured with a precision of the order of a few microns. Such rigorous execution allows 100 percent of Rolex movements to meet the accuracy criteria of the Swiss Official Chronometer Testing Institute (COSC). The assembly and regulating of the movements are carried out entirely by hand, by highly skilled operators and watchmakers.
Geneva – Chêne-Bourg
The Chêne-Bourg site houses the development and manufacture of the dials, as well as the gemmology and gem-setting activities. Here the faces of Rolex watches take shape thanks to a magical combination of high technology and the dial makers’ command of traditional know-how.
The Rolex Way – Tested to extremes
Few companies have been so consistently identified with the pursuit of excellence, the quest for the absolute, the discovery of original approaches and innovative solutions. Rolex watches have proved themselves from the start in the most extreme conditions imaginable – from the depths of the deepest oceans to the summits of the highest mountains, in the air and on the race track. And to ensure that all Rolex watches can live up to these high expectations, every single one is tested to extremes before it is allowed to leave the Rolex site.
WE INVITE YOU TO VISIT OUR BOUTIQUE IN ZAGREB, AT FRANE PETRIĆA 7, TO DISCOVER ROLEX COLLECTION.
Mamić boutique in Zagreb is proud to be part of the worldwide network of Official Rolex Retailers, allowed to sell and maintain Rolex watches. We certify the authenticity of your new Rolex and back its five-year international guarantee with necessary skills, technical know-how and special equipment.
Contact us to book an appointment with our dedicated staff, who can help you make the choice that will last a lifetime.