The Rolex Datejust is the watch of reference for those who believe that elegance is timeless.
The Datejust is the archetype of the modern watch thanks to functions and aesthetics that never go out of fashion. Born in 1945, it was the first self-winding waterproof chronometer wristwatch to display the date in a window at 3 o’clock on the dial. It consolidated all the major innovations that Rolex had contributed to the wristwatch until then – chronometric precision, waterproofness, self-winding mechanism and the date in a window.
The Datejust is one of the most varied lines in the Oyster collection as it comes in different sizes and is available in many different combinations of dials, bracelets and bezels.
Timeless elegance and refinement.
Enduring aesthetic codes
The Datejust’s Oyster case, guaranteed waterproof to a depth of 100 metres (330 feet), is a paragon of robustness and elegance. Aesthetically, the Datejust wristwatch has spanned eras while retaining the enduring codes that make it, one of the most recognized and recognizable of watches. The characteristic shape of its Oyster case, the 18 ct gold fluted bezel, the Cyclops lens over the date and the Jubilee bracelet, which has become a classic especially in the yellow Rolesor version, combining links in steel and 18 ct yellow gold, make this famous timepiece so special.
Models equipped with a folding Oysterclasp also feature the Rolex-exclusive Easylink rapid extension system. This ingenious system allows the wearer to easily increase the bracelet length by approximately 5 mm, for additional comfort in any circumstance.
Date and cyclops lens
The Rolex Datejust revolutionized wristwatch date display. Traditionally, the date was indicated by a hand pointing to markings on the circumference of the dial. With the Datejust, Rolex introduced a calendar that displayed the date in a window at 3 o’clock. This would become the watchmaking standard. In 1953, the famous Cyclops lens was added to the crystal, magnifying the date for easy reading. In 1956, the date change became instantaneous and today takes place within just a few milliseconds at midnight. The Datejust is equipped with a mechanism allowing rapid adjustment of the date using the winding crown.
Like all Rolex watches, each Datejust is certified as a Superlative Chronometer. This exclusive designation attests that it has successfully undergone a series of tests conducted by Rolex in its own laboratories and according to its own criteria, which exceed watchmaking norms and standards. These tests are carried out on the fully assembled watch, in order to guarantee its superlative performance on the wrist.
WE INVITE YOU TO VISIT OUR BOUTIQUE IN ZAGREB, AT FRANE PETRIĆA 7, TO DISCOVER ROLEX COLLECTION.
Mamić boutique in Zagreb is proud to be part of the worldwide network of Official Rolex Retailers, allowed to sell and maintain Rolex watches. We certify the authenticity of your new Rolex and back its five-year international guarantee with necessary skills, technical know-how and special equipment.
Contact us to book an appointment with our dedicated staff, who can help you make the choice that will last a lifetime.