The largest luxury watch and jewelry fair, Baselworld, held in Basel, Switzerland, brings together prestigious brands that exhibit their new collections and models in one place.
Baselworld – the largest and most important watch fair
Baselworld is the world’s foremost show for watches, jewellery, precious stones and related industries. It interconnects the industry’s top brands (including Rolex, Patek Philippe, Chopard, TAG Heuer, Hublot and Breitling), the most influential media and the world’s most important buyers. Baselworld is the exclusive platform on which the major watch and jewellery brands present the year’s innovations to an eagerly curious international audience. Everyone who wants to know what the latest trends are will find the answers live and firsthand at Baselworld.
The world’s most renowned brands display their novelties and innovations exclusively at Baselworld and choose not to attend any other trade show, adding extra value to visitors’ experience and potential business outcomes. Hence, it comes as no surprise that the famous trade show is an event that every watch fan is eagerly awaiting.
Baselworld collections determine the entire luxury sector of a given year, which speaks of the importance of the fair.
History of Baselworld
The Basel Mustermesse (muba), which presented the services and offerings of the Swiss industry at various locations throughout Basel, was founded in 1917. The watch and jewellery industry, which was already an important pillar of the Swiss economy at that time, was part of muba: 29 exhibitors from this sector gathered for the first edition of muba, and their numbers increased with each passing year. Beginning in 1931, they were given their own pavilion at muba as the “Swiss Watch Fair”.
The fair underwent even greater growth when exhibitors from throughout Europe were invited to participate in 1973 and thereafter. For the first time, companies from France, Italy, Germany and Great Britain were also welcome to present themselves in Basel. The internationalization was accompanied by a renaming of the show as BASEL. This finally led to independence in 1984; the trade show has taken place independently of muba ever since.
From Basel to Baselworld
Globalization continued to progress in 1986 and thereafter, when the fair opened its gates to brands from around the globe, thus making it the world’s most important international show for watches and jewellery – a status it still enjoys today. This is also reflected in the new name, which it has had since 2003: Baselworld, The Watch and Jewellery Show. Baselworld welcomed over 100,000 visitors from more than 100 countries around the world for the first time in 2007. And the show ventured into entirely new dimensions with the opening of the new Hall 1 in 2013, when circa 150,000 visitors came to Basel to admire innovations presented by 1,500 exhibitors.
Baselworld also called the Basel Fair, is undoubtedly the most important event of the watch and jewelry industry.
2019, year of transition
Baselworld presented a new concept in 2019. The show has been transformed from the industry’s order platform into a year-round marketing and communications platform, for which reason Baselworld introduced numerous new and primarily digital communication tools. The live experience gained even greater priority: which included many new restaurants and bars in the halls and a Show Plaza in Hall 1.2, which brought together top-class mode and fine jewellery in inspiring fashion shows.
Rolex, the leading manufacturer of the Swiss luxury watch industry based in Geneva, is synonymous for quality and expertise around the world. Their Oyster Swiss watch collection is a symbol of excellence, elegance and prestige. Since the foundation of the company in 1905, Rolex is the absolute leader in the development of watches and innovations with over 400 registered patents. An integrated and independent company, Rolex, develops and manufactures all the essential components within the company itself: from casting gold alloys to machining, assembling and finishing of mechanisms, cases, dials and bracelets.
All the above confirms the dominance of the Swiss watch manufacturer who is year by year presenting collections and models of watches that are, indeed, thrilling at the first glance, and every other time you look at that prestigious Swiss watch and put it on your wrist.
Rolex sets the trend, making products that are both classic and desirable, timeless yet entirely in keeping with the times.
WE INVITE YOU TO VISIT OUR BOUTIQUE IN ZAGREB, AT FRANE PETRIĆA 7, TO DISCOVER ROLEX COLLECTION.
Mamić boutique in Zagreb is proud to be part of the worldwide network of Official Rolex Retailers, allowed to sell and maintain Rolex watches. We certify the authenticity of your new Rolex and back its five-year international guarantee with necessary skills, technical know-how and special equipment.
Contact us to book an appointment with our dedicated staff, who can help you make the choice that will last a lifetime.