The largest luxury watch and jewelry fair, Baselworld, held in Basel, Switzerland, brings together prestigious brands that exhibit their new collections and models in one place. Baselworld collections determine the entire luxury sector of a given year, which speaks of the importance of the fair.
Baselworld also called the Basel Fair, is undoubtedly the most important event of the watch and jewelry industry.
The history of the Baselworld watch and jewelry fair we know today began on April 15, 1917 as the first Schweizer Mustermesse Basel (MUBA). Mustermesse is German for “sample fair,” a word perfectly characterizing the beginnings of this exposition, which has become the most important annual gathering of the watch industry in the world.
Today, Baselworld is a key event of the global watch industry. Every year, in March or April, the show in Basel, Switzerland, brings together prestigious global luxury watch and jewelry brands.
It is a central meeting place, where all the actors of the sector come together, from production to distribution, press and any watch and jewelry enthusiast. Top luxury watch and jewelry brands gather to present their new collections, determining the direction of the entire luxury industry for the upcoming year.
This year, the world’s most important and oldest trade show in the watchmaking industry is going to be held from 22 March to 28 March 2018.
Baselworld sets trends for watches and jewelery.
With nearly 1,000 top luxury watch and jewelery brands, such as Rolex, Tudor Watch, Patek Philippe, Omega, Hublot, Herry Winston, Hermès, Chanel, Dior, Messika etc. Baselworld sets trends for watches and jewelery for the upcoming year.
The world’s most renowned brands display their novelties and innovations exclusively at Baselworld and choose not to attend any other trade show, adding extra value to visitors’ experience and potential business outcomes. Hence, it comes as no surprise that the famous trade show is an event that every watch fan is eagerly awaiting.
Baselworld is truly like the Paris Fashion Week or Geneva Motor Show in the world of luxury watches and jewelry.
Baselworld occupies an impressive area of 140,600 square meters including several modern buildings, last renovated in 2013 by Basel-based architects Herzog & de Meuron. Brands set up impressive specially designed multiple-story high exhibition booths, so it doesn’t come as a surprise that it takes approximately 20,000 workers six weeks to set everything up.
The Baselworld 2017 edition attracted more than 1000 exhibitors from 40 countries and over 106,000 visitors from 100 countries.
The Swiss watch and jewelry show is the first and foremost event for buyers from leading retailers and watchmakers from all over the world who meet with brands to see the new collections and place orders for new products. The show also generates tremendous publicity as brands hold press conferences, issue press releases, and meet with editors and journalists to present them the novelties.
The fair is open to the public as well. The one-day ticket costs 60 CHF, and the ticket for the whole show is 150 CHF. Check the official site for complete details. However, Baselworld is not for retail sales. Watches and jewelry are displayed in glass showcases for the public to view, however, you are not able to try on the watches. Only members of the trade and press, with pre-arranged brand appointments, view individual pieces and collections in closed meeting rooms behind tight security, where they place orders for the upcoming year.
Rolex, the leading manufacturer of the Swiss luxury watch industry based in Geneva, is synonymous for quality and expertise around the world. Their Oyster Swiss watch collection is a symbol of excellence, elegance and prestige. Since the foundation of the company in 1905, Rolex is the absolute leader in the development of watches and innovations with over 400 registered patents. An integrated and independent company, Rolex, develops and manufactures all the essential components within the company itself: from casting gold alloys to machining, assembling and finishing of mechanisms, cases, dials and bracelets.
All the above confirms the dominance of the Swiss watch manufacturer who is year by year presenting collections and models of watches that are, indeed, thrilling at the first glance, and every other time you look at that prestigious Swiss watch and put it on your hand.
Rolex’s strength lies in its ability to safeguard its expertise and constantly project itself into the future. Contrary to all those who claim to be trendsetters, it’s Rolex that sets the trend, making products that are both classic and desirable, timeless yet entirely in keeping with the times.
Mamić boutique in Zagreb is proud to be part of the worldwide network of Official Rolex Retailers, allowed to sell and maintain Rolex watches. We certify the authenticity of your new Rolex and back its five-year international guarantee with necessary skills, technical know-how and special equipment.
Contact us to book an appointment with our dedicated staff, who can help you make the choice that will last a lifetime.