In 2018, starting with Australian Open in Melbourne, Rolex will celebrate 40 years of involvement with tennis, during which time it has built a rich legacy of championing performance excellence while respecting the sport’s great traditions.
Rolex and Tennis
It all started back in 1978, when the leading Swiss watchmaker became the Official Timekeeper at The Championships, Wimbledon, the sport’s oldest and most prestigious tournament. Over the ensuing four decades, the partnership has blossomed, extending to the most exciting talent, the principal institutions administering the sport and many more top-level events, including the Australian Open, dubbed the “happy slam” by Swiss phenomenon Roger Federer.
Every January, record numbers of tennis enthusiasts gather in festive mood in Melbourne to watch the world’s best players compete in Australia’s summer heat for the first of the year’s four Grand Slam® trophies. The tournament holds a special place on the tennis calendar and the feel-good factor is shared by the players, who revel in the sunshine and relaxed atmosphere, Federer has more reason than most to be happy heading to Melbourne once again.
It was here one year ago that he defeated his long-time rival Rafael Nadal in an epic five-set match to win his fifth Australian Open crown and his first Grand Slam title in five years.
It kick-started a remarkable year, his most successful in a decade, in which he added a record eighth Wimbledon singles title, defeating Marin Cilic in straight sets in the final. In doing so, he became only the second man in the open era to win at the All England Club without dropping a set after fellow Rolex Testimonee Björn Borg (SWE) achieved the feat in 1976 at the first of his five consecutive titles.
Rolex and Australian Open
Since 2008, Rolex has been Associate Sponsor and Official Timekeeper of the Australian Open, a tournament whose roots go back to 1905 when it was rst played on grass, a tradition that continued until 1988 with the move to the hard courts of Melbourne Park.
Many other great names have adorned the tournament, including Rolex Testimonee Rod Laver (AUS), one of the most successful players in tennis history. In 2000, Laver, a three-time winner of the Australian Open, was honoured with the main stadium at the Melbourne Park complex being named after him. All the finals are played on centre court at Rod Laver Arena, which boasts a retractable roof that allows players to continue during rain or extreme heat.
Laver was further honoured in 2017 by having a new international team competition named after him. In the inaugural Laver Cup, held in Prague in September with the support of Rolex, Federer helped Team Europe defeat the Rest of the World over three days of gripping singles and doubles play.
Driven by its universally recognized excellence, Rolex has built upon its own defining heritage in watchmaking to embrace the dynamic spirit of tennis.
In addition to partnering two of the Grand Slam tournaments, Rolex contributes to the development of the game by championing a select number of high-ranking players. The brand’s family of Testimonees include: Roger Federer, Grigor Dimitrov, Garbiñe Muguruza, Carolina Wozniacki, Jelena Ostapenko, Caroline Garcia and other top players.
WE INVITE YOU TO VISIT OUR BOUTIQUE IN ZAGREB, AT FRANE PETRIĆA 7, TO DISCOVER ROLEX COLLECTION.
Mamić boutique in Zagreb is proud to be part of the worldwide network of Official Rolex Retailers, allowed to sell and maintain Rolex watches. We certify the authenticity of your new Rolex and back its five-year international guarantee with necessary skills, technical know-how and special equipment.
Contact us to book an appointment with our dedicated staff, who can help you make the choice that will last a lifetime.